How Our Analytics Approach Works
Clarity, integrity, and expert insight every step of the way
We begin with tailored data collection, combine statistical analysis with hands-on expertise, and deliver reports that businesses can actually use. Our process ensures every campaign is thoroughly reviewed and contextualised.
Meet Our Team
Your dedicated analytics specialists
Melissa Ng
Lead Analyst
Master of Business Analytics Melbourne University
InsightWorks Analytics
Core Skills
Methods
Accreditations
Melissa brings over twelve years of experience in advertising analytics and has led insights projects for leading Australian brands. She is passionate about translating complex metrics into actionable recommendations.
Her approach combines deep technical expertise with a strong focus on clear communication. Melissa ensures that each client receives understandable, relevant findings they can act on confidently.
Ben Greenwood
Data Scientist
Bachelor of Information Technology Sydney University
BrightData Solutions
Core Skills
Methods
Accreditations
Ben’s strength is turning raw data into meaningful stories for clients. With a background in database management and reporting, he supports brands adapting to digital advertising challenges.
Ben is committed to making data approachable for clients, demystifying analytics, and designing sustainable systems. He loves helping businesses build data processes that support long-term campaign evaluation.
Olivia Clarke
Market Insights Lead
Master of Market Research University of Sydney
MarketEdge Australia
Core Skills
Methods
Accreditations
Olivia merges market trends with campaign performance, connecting broad research with tailored analytics for each business. Her expertise ensures ongoing relevancy in all recommendations.
Olivia communicates findings using clear, relatable language, helping clients visualise how changing consumer behaviour can impact advertising success. She values honest, constructive feedback throughout collaborations.
David Ross
Senior Reporting Expert
Graduate Diploma in Business Analytics RMIT University
DataTrust Group
Core Skills
Methods
Accreditations
David ensures accuracy and integrity in each project, bringing depth from roles across analytics, compliance, and business intelligence. As a trusted advisor, he prioritises ethical data use.
David’s straightforward approach reassures clients, emphasising transparency and practical solutions. He enjoys helping teams interpret results without jargon or ambiguity, maintaining high ethical standards at all times.
Our Analytics Process
Consult & Define
We start by meeting with you to understand objectives, campaign details, and priorities before collecting any data.
Data Collection
Our analysts gather data from your campaigns, digital platforms, and any relevant third-party sources.
In-depth Analysis
We apply advanced analytics, statistical models, and industry benchmarks for an unbiased evaluation.
Clear Reporting
Findings and recommendations are delivered in straightforward, visually-friendly formats tailored for your business.
Ongoing Review
We provide support and optional follow-up to ensure strategies adapt as your needs and the market change.
See the Difference: Us vs. Others
Why leading brands choose qubralionexa for campaign analysis in Australia